The Pirahã language and culture seem to lack not only the words but also the concepts for numbers, using instead less precise terms like “small size”, “large size” and “collection”. And the Pirahã people themselves seem to be suprisingly uninterested in learning about numbers, and even actively resistant to doing so, despite the fact that in their frequent dealings with traders they have a practical need to evaluate and compare numerical expressions. A similar situation seems to obtain among some other groups in Amazonia, and a lack of indigenous words for numbers has been reported elsewhere in the world.
Many people find this hard to believe. These are simple and natural concepts, of great practical importance: how could rational people resist learning to understand and use them? I don’t know the answer. But I do know that we can investigate a strictly comparable case, equally puzzling to me, right here in the U.S. of A.