Hick's law - Wikipedia

https://en.wikipedia.org/wiki/Hick%27s_law
Hick's law - Wikipedia

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"describes the time it takes for a person to make a decision as a result of the possible choices he or she has: increasing the number of choices will increase the decision time logarithmically." + The higher the IQ, the slower does the time grow:

File:EN HICK.png

Roth's application of Hick's law "Bit" is the unit of log2(n)